Like many other businesses, companies, influencers, creators, everyone on social media is trying to get their content seen one way or another. One method that many experts have had success with is the 'PAS' formula. It stands for 'Problem' or 'Pain', 'Agitate', and 'Solve' or 'Solution'. It involves evoking a strong emotion in the audience by highlighting a 'pain' point or 'problem' and solving it.
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