Today's shopping has gone hybrid, more and more retailers are trying their best to create seamlessly combination of physical and digital shopping.
What Does Phygital Mean?
Phygital is the concept of using technology to bridge the digital world with the physical world with the purpose of providing a unique interactive experiences for the user.
Phygital could describe anything that attempts to cross the divide between the physical and digital worlds, but it is most commonly used to describe a retail experience or a marketing strategy. Consumers themselves are Phygital; they exist in both the physical and digital worlds, and they participate in commerce in both places.
How Do Customers Feel About Phygital Shopping and Marketing?
Phygital is the concept of using technology to bridge the digital world with the physical world with the purpose of providing a unique interactive experiences for the user.
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