It's no doubt that Experiential E-commerce is seeing its rise in today's business space. It's being used by all kinds of businesses alike whether you're selling a product or a service, Experiential E-commerce can greatly benefit your business. You may be asking yourself, what exactly is Experiential E-commerce? Well, it's exactly what its name entails; Experiential E-commerce is a new emerging form of virtual sales that focuses on building relationships between brands and customers by using commerce tech applications like VR (Virtual Reality) and Augmented Reality (AR). Using VR and AR applications in your digital marketing strategy can add a great amount of benefits; it can help give your customers a unique shopping experience (engages buyers by giving them an immersive and sharable experience), customers get to have an in-store experience without ever having to actually leave their home, and really prioritizes customer engagement.
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